How Fitness Studios are becoming more appealing in 2016

Being in the fitness industry for 20 years, I can still remember when going to a big box gym was super cool. Back in the day, Holiday Health Spa which became Bally's in the late 80's was a super cool place to workout at. They had everything, indoor running track, sauna, steam room, jacuzzi, swimming pool, women's separate lifting area, coed lifting area, cardio room, group fitness room, juice bar and racquetball courts. It was a place where you went to workout, meet friends, socialize and have a great time. I feel that those days are over! Crossfit has brought some of that  back which has spurred an interest in weight lifting and that sense of community, which is great. What I have been seeing lately is that that the big box gyms cannot duplicate that anymore and more and more private fitness studios that are more boutique, are capturing that market. The large fitness center that had everything in one place is not being dominated by small businesses that are creating niches out of each of their services. For example, you have private spin studios, private group class studios, private personal training studios, etc. They are taking a smaller component of that big box gym model and getting really good at that one service, and they are crushing it.I read an article a few months back on how these big box gyms are realizing that and are buying some of these boutique businesses and bringing them into their business. They are realizing that their old model is not working, and they are hoping that these private studios (in-house) will also boost membership sales. So it ends up becoming a win-win for both the boutique studio and the big box gym. It will interesting to see what the rest of the 2016 and 2017 bring to the fitness industry. More and more individuals are opting to a pay a premium price for a premium service, which is something that the bigger gyms are just not offering. Don't get me wrong, we are in business to create revenue, create profit, but we also want a strong fitness community and happy clientele. We cannot be great at everything, so with our Portland personal trainer studio, we decided to hone in on a niche, which his private & boutique style of personal training that is a fitness luxury type of feeling. We want the client to feel super important, and that it is all about them during that hour they are with us.The Art of Personal Training by Kisar Dhillon107 SE Washington StreetSuite 137Portland, Oregon 97214503-953-0241